The New Fascist Aesthetic

by Carter Brock
File under: Fake Culture30 Sep 2013 12:10 EDT

What up to everyone in Fakenation! If you're anything like me, then you totally keep up with all the hottest trends and fashions!

Would you believe that leading the way in office funkiness is none other than tech giant Google Inc???

Bold colors, fun and games — these aren't your everyday offices! This style screams innovation and spunk. It's hip and cool and oh don't mind that eerie massive logo looming ominously over you :-0

Of course, this juvenile aesthetic is meant to appeal to the swaths of young Millennials attempting to join the workforce. Really, we're flattered that Google would go through all the trouble, but isn't this getting a little patronizing? It's unclear if we're entering a workplace or a kindergarten class.

Maybe it's just sour grapes though, and secretly I want to work there too. Well, I do love air hockey. According to Google, “Our offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work as well as play.” Non-stop team building, alright! Why go home when you have everything you need right here...

There's nothing wrong with people enjoying their workplace, but all those bright colors are really just lipstick on a pig. Because, what is Google's business model? They don't make money by creating awesome, free computer applications for people to enjoy. They make money by collecting and selling your personal information. Their product is not software or apps; their product is you.

Meanwhile, in Detroit...

Multi-billion dollar mortgage lender Quicken Loans has been cavalierly dressing its company headquarters in crazy, fun colors too! QL feeds on masses of 20-somethings to fill its ranks of salespeople “mortgage bankers”, and this style definitely fuels the buzz necessary to grind out 12-hour days of loan sharking.

In this incredible video (from a Detroit News article), a QL interior decorator explains that reflecting company culture is one of the main goals of their designs:

Right, because when I look at QL founder and CEO Dan Gilbert, I see the same joyful quirkiness as displayed by these offices...

There's a bit of rebelliousness implied in these designs as well. As if selling people into debt was so intrepid and mod. These employees are merely bureaucrats, pushing pencils through candyland. Working at QL does not make you cool or hip; it makes you part of the problem.

So this is fascism's new look. The drab grays of George Orwell's 1984 are now painted in rainbows.

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Huxley Beats Orwell says:03 Dec 2013 19:04 EST
Huxley's view of the future rules. Orwell thought we would have to be beaten into submission. In Brave New World, Huxley thought we would love our slavery and beg for more.
Any Non Mouse says:30 Sep 2013 15:02 EDT
I was a consultant for a couple of years and frequently had to go to a manufacturing plant to work on control systems.

I was fascinated by the fact that the entire place was littered with "bulletin boards" like the ones we had in school - complete with the "Easter Bunny" or some other bullshit characters and all delivering some simplistic message designed to keep the employees happy.

I couldn't help but be a little sickened by the whole experience.

I've since been to several Google offices and felt exactly the same way.
Hip Prole says:30 Sep 2013 14:05 EDT
Well said! From college dorms to the workplace- call it Military/Adult Day Care Complex.
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